Recap of AMA with Anastasia Kor, CMO at Choise.com | November 03, 2022

Nov 16, 2022
13:11
2 min reading

Choise.com team

Speaker: Anastasia Kor is the Chief Marketing Officer at Choise.com. Anastasia conducted the community AMA to discuss our Seedrs Campaign, Ambassador Program, Staking CHO, Promo interest accounts and more.

Is collective marketing planned (big marketing including top YouTubers) and if yes when? During this advertising, please, promote CRPT as well as CHO.

“The short answer is yes, of course.

We are currently working on several scenarios for working with top bloggers and testing different marketing campaigns. Of course, they are aimed at increasing attention to both our product line, including new Price Insurance service and the upcoming Dual Currency Interest accounts, and to our tokens. But it’s not only influencers that can now provide the highest impact and the team is by all means working on other marketing channels.

PaySpace Magazine has recently posted my opinion on the marketing strategies that now work in crypto and I suppose that I’ve managed to disclose the main ideas and my vision there (https://payspacemagazine.com/all/marketing-strategies-to-boost-your-crypto-projects-growth).”

How does a Seedrs Campaign benefit CHO? And why does a major cryptocurrency exchange like Choise.com need a Seedrs Campaign?

“These are two very different questions in fact.

Many companies find that having a wider shareholder community is both good for imposing best practice principles, whilst being very helpful to have first hand feedback. Revolut, a bank most of you have heard of, and which has a valuation in tens of billions of $, raised twice through crowd investing platforms as part of a much wider raise. It’s therefore not a need, but a desire to have as wide a shareholder community as possible.

As for the benefit of Seedrs to CHO, it is really the other way around, how does CHO benefit Seedrs investors?

When a company sells new equity, existing shareholders, unless they participate in the new equity round are diluted, their share of the company shrinks. When we sell CHO, this is not the case, Choise.com raises funds that have no debt or equity element so the funds are in addition to equity, and have no impact on the value of that equity. At the same time, every time the company issues CHO instead of a financial benefit, such as interest on an interest account, that leaves all the income inside of the company, which in the end is ultimately distributed to shareholders in the form of Dividends.

So Seedrs investors do not really benefit CHO, rather CHO benefits Seedrs (https://www.seedrs.com/choise/coming-soon) investors. Here’s smth to think about, isn’t it?”

When will your cards be available in Switzerland?

“I was sure this question will be asked again.

The answer stays the same: by all means the team is making a lot of efforts to extend Card services across the globe. We are in constant negotiations with different card providers and unfortunately this process is not an easy and fast one.

For obvious reasons, providing cards for making crypto payments around the globe is still a task for many crypto companies and, yes, we aim to provide the best card solution worldwide. New options will hopefully be implemented in the nearest months – and by all means we’ll provide you with updates as soon as possible.”

Could you tell us more about your Ambassador program? What are the benefits there?

“The Ambassador Program is an amazing opportunity for you and crypto-enthusiasts all over the globe to join the Сhoise.com family, help spread the word about us, and pave the way to the creation and growing of our ecosystem. Not smth extra new on the market but what we all have been waiting for.

Getting deeper into details, as the Ambassador, you can educate the crypto community, inspire them with your encouraging ideas (and I know for sure that our Community members have them), increase adoption for our product and expand the community to the globe. For your effort you will receive rewards in Points – special units for assessing the quality of tasks performed.

You can already become our Ambassador from a special page http://choise.com/ambassador and get 200 Welcome Points for registration.

If you accumulate enough points, you can exchange them for valuable rewards such as: CHO tokens, Metal Card or Price Prediction subscription.

We are constantly working to make it more interesting for users to participate. All your suggestions are highly welcome.”

When your promo staking deposits will be closed? Are there any estimates?

“I guess the question is not about staking service but about interest accounts and the promo APY on them.

The current rates for interest accounts are promotional and are well above the market.

We are always happy to provide our users with more options to earn more but any promo needs a point end and our offer will have it as well. Getting 15% APY on stable coins is really a generous offer taking account of the current global economic situation, thus why should anyone ask about the end date? – Just take the chance for getting good passive income now, while it’s available.

Following my decision, we’ll leave the exact date when the offer ends unknown.”

Do you have any plans on CHO staking in Charism?

“Undoubtedly, we all feel the ubiquitous influence of DeFi on the whole crypto market. And it’s not a surprise, since DeFi has already reached a market cap of $13B. Increasing activity and interest in the DeFi market is a testament that millions of people are ready for this piece of tech. And we are not lagging behind at all.

First of all, you all know and use Charism – our entry point to the entire DeFi space. Through Charism we aim to empower thousands of people all over the world to earn more, by giving them access to different yield opportunities. Simple and convenient, as all of our products .

Obviously, after witnessing the successful launch of Charism and its demand in the crypto community, we have already embarked on a new challenge for our product team. And here comes the CHO staking with its additional advantages for CHO holders.

Soon we’ll announce more details on this feature, but it’s the topic for the different AMA.”

Last time you mentioned dual currency interest accounts. Could you mention the key benefits for users, and when will it be launched?

“Good question, concerning that this feature is coming really, really soon. Let me explain how this will work in practice.

Let’s say you open an interest account with your BTC. For the sake of your example let us also imagine that BTC is currently worth $20,000. Currently we provide you with a lucrative 6% for your deposit. At the end of the savings period (let’s say one month) you will receive your interest either in BTC or in USDC.

The key point here is the price of BTC. If it goes up, you will receive your interest in USDC. If the BTC price goes down, you will receive your interest in BTC. Simple as that. In other words, you will always get your 6% interest no matter how much BTC will cost.

An example is described better on the website https://choise.com/dual-currency-interest-account.”

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