At Choise.com, we’ve recently reached a pretty amazing milestone: we now have one million users on the App. That’s one million crypto enthusiasts earning active or passive income, or both. It’s gratifying to hit these numbers as it makes us realize all the work we put so much effort in is reaching so many people.
It took us almost 6 years, and all the way round we have worked really hard to develop and release the product our customers need without compromising the user experience they’ve come to love. Our main growth driver has always been word of mouth: one happy user telling a friend or colleague about Choise.com. For the best marketing you can do is to have a great product.
We have always relied on the conviction that a well-developed product with a sound ecosystem behind it withstands all market downturns, all crisis and turmoils, and remains valuable there where hyped products fail. And this notion has fully justified itself. We have hit the 1M mark during the prolonged crypto winter and amidst a number of crypto giants collapses, showing an enviable resistance to market shocks.
Today Choise.com is developing the first-of-its-kind unified, integrated ecosystem which includes the App, DeFi platform Charism and other products. It combines the aspects of profitability and reliability from income-gaining solutions such as staking, yield farming, liquidity pools, interest accounts, etc., thereby improving their ease-of-use. Moreover, in 2022 we launched the first-ever NTO – NFT Token Offering, acting as a trendsetter for the whole crypto market.
Not only a well-developed product, but also security and transparency issues which we have always paid so much attention to helped Choise.com successfully resolve all crises. We are a fully regulated financial institution in the EU holding licenses for providing a virtual currency service and operating as a financial institution. We have successfully passed all regular audit procedures and are certified in accordance with PCI DSS international standard. That’s what our customers’ trust is based upon.
It is worth emphasizing that hitting today’s 1 million users milestone is the result of dedicated work of everyone across the business, and our headcount has increased to over 170 fintech professionals with glowing eyes who really love what they do since the start.
Above all else, we recognize that we’re so lucky to have such a supportive community behind us. We are excited to be on this journey with you, and we appreciate you spreading the word. With the help of Choise.com’s DAO and social media we are constantly listening to feedback and suggestions. So we hope that all the new features we introduce will help you earn even more on your crypto – that's what our main task is.
One million is a big number. The journey to it was full of stories, people, moments, events, and companies that have crossed paths with us and have inspired us. There is definitely more to come – new countries around the corner, new releases and partnerships on the way. And we are excited to share it all with the 1M of you.