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Standard</h1></div></div><div class="time_date_block"><ul class="time_date"><li>Oct 04, 2022</li><li>15:10</li><li>2 min reading</li></ul><div class="author_block"><div class="author_image"><span style="box-sizing:border-box;display:inline-block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative;max-width:100%"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;max-width:100%"><img style="display:block;max-width:100%;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0" alt="" aria-hidden="true" src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%2720%27%20height=%2720%27/%3e"/></span><img alt="Choise.com team" srcSet="/_next/image?url=%2Fpic%2Fauthors%2Fchoise-team.png&w=32&q=75 1x, /_next/image?url=%2Fpic%2Fauthors%2Fchoise-team.png&w=48&q=75 2x" src="/_next/image?url=%2Fpic%2Fauthors%2Fchoise-team.png&w=48&q=75" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div><div class="author_name"><span class="dynamic_author"></span>Choise.com team</div></div></div><div class="content"><div class="main_image"><img title="Choise.com drives innovation, partners with Merkle Standard" alt="Choise.com drives innovation, partners with Merkle Standard" fetchpriority="high" width="742" height="0" decoding="async" data-nimg="1" class="directus_image " style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fwebinar.choise.com%2Fwp%2F2022%2F10%2Fpartners-with-Merkle-Standard_16x9.png&w=750&q=75 1x, /_next/image?url=https%3A%2F%2Fwebinar.choise.com%2Fwp%2F2022%2F10%2Fpartners-with-Merkle-Standard_16x9.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fwebinar.choise.com%2Fwp%2F2022%2F10%2Fpartners-with-Merkle-Standard_16x9.png&w=1920&q=75"/></div><div class="content_block"><p><span style="font-weight:400"><a href="https://choise.com/">Choise.com</a> – a global MetaFi ecosystem that boasts multiple solutions for its users in a single marketplace offering more opportunities to earn on crypto holdings, is working on a key partnership with </span><a href="https://www.merklestandard.com/"><span style="font-weight:400">Merkle Standard</span></a><span style="font-weight:400"> – a company committed to building North America’s largest sustainable digital asset mining platform with a distinct focus on developing vertically-integrated self-mining.</span></p><p><span style="font-weight:400">As part of the partnership, Choise.com is aiming to allocate up to $550 m</span><span style="font-weight:400"> of the treasury funds by the end of 2024 in hash rate purchase from the largest American premier miner with the new park of machines, low electricity prices and favorable regulatory environment.</span></p><p><span style="font-weight:400">“We give people a choice to earn more and there is definitely reliability in what we do, in who we do it with, and in how we do it. We stand for the future, and partnership with Merkle Standard is one more step towards it“, said Sergey Khusnetdinov, North American operations CEO at Choise.com.</span></p><p><span style="font-weight:400">“We are happy to work on a partnership that provides more inclusion into the nascent financial system for a wider international audience that Choise.com represents”, said Ruslan Zinurov, CEO of Merkle Standard.</span></p><h3><b>About Choise.com</b></h3><p><span style="font-weight:400"><a href="https://choise.com/">Choise.com</a> gives everyone the “choice to earn more” and offers users both profitable and innovative opportunities to earn income from CeFi and DeFi products alike. Farming, access to CEXs and DEXs, liquidity pools, and many other features are all available under one roof eliminating the need to switch between multiple blockchains or applications.</span></p><h3><b>Background</b></h3><p><span style="font-weight:400">While mining Bitcoin, miners have to solve complex mathematical puzzles to add them to the blockchain, and when they do, a hash is generated. Thus, hash rate refers to the number of miners working to verify transactions and the speed at which they can generate hashes in a proof-of-work network.</span></p><p><span style="font-weight:400"><a href="https://choise.com/news/dailyanalysis/btc-hash-rate-surges-despite-price">Hash rate</a> trading is the next asset class that not many people are looking at in the current market, but it is gaining momentum.</span></p><p><span style="font-weight:400">An innovative way of buying mining resources, hash rates will allow Choise.com to maintain liquidity and profitability at a desired level.</span></p></div></div><ul class="sc-a1b0f443-0 fTNNTN news_breadcrumbs"><li><a href="/news">News</a></li><li><a href="/news/updates">Choise.com</a></li><li><span>Choise.com drives innovation, partners with Merkle Standard</span></li></ul><div class="sc-ebb48054-0 hCkBCM"><button class="react-share__ShareButton" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><img src="/pic/share/twitter.svg" alt="Choise.com drives innovation, partners with Merkle Standard"/></button><button class="react-share__ShareButton" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><img src="/pic/share/telegram.svg" alt="Choise.com drives innovation, partners with Merkle Standard - Telegram"/></button><button class="react-share__ShareButton" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer"><img src="/pic/share/facebook.svg" alt="Choise.com drives innovation, partners with Merkle Standard - Facebook"/></button></div></section></div></section></main><footer id="footer" class="sc-3dbed908-0 fGcfsC"><div style="max-width:1200px" class="sc-7bf978d5-0 jWSTwu center_block "><div class="top_block"><div class="content"><div class="description"><div class="description_information"><p>The website and mobile apps are owned by the company Choise Services UAB. Choise Services UAB design and operate Choise.com website and Choise.com mobile applications jointly. Cryptocurrency services offered on the website platform are provided by UAB Choise Services. UAB Choise Services is incorporated in Lithuania with the company number <a href="https://rekvizitai.vz.lt/imone/stilgeka/juridinis-asmuo/" target="_blank" rel="noreferrer">305964183</a>, registered office at Vilnius, Eišiškių Sodų 18-oji g. 11.</p><p>UAB Choise Services is registered as a virtual currency exchange operator and a custodian virtual currency wallet operator. Charism LLC is incorporated in St. Vincent and Grenadines with the company number 1999 LLC 2022, registered office at Suite 336, Beachmont Business Centre, Kingstown, registration number 1999 LLC 2022. Charism LLC is a limited liability company created and existing under the laws of Saint Vincent and Grenadines.**</p><p>Choise.com is not a bank.</p><p>Digital currency values are not static and fluctuate due to market changes. Not all products and services are available in all geographic areas and are subject to applicable terms and conditions.</p><p>Choise.com does not provide services to citizens of the Russian Federation, non-EU residents. Eligibility for particular products and services is subject to final determination by Сhoise.com. 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Standard","date_created":"2022-10-04T14:06:30.000Z","image":null,"old_image":"https://webinar.choise.com/wp/2022/10/partners-with-Merkle-Standard_16x9.png","seo_image":null,"category":{"id":"50","title":"Choise.com","slug":"updates","translations":[{"title":"Choise.com","seo_title":null,"seo_description":null,"seo_keywords":null}]},"translations":[{"title":"Choise.com drives innovation, partners with Merkle Standard","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://choise.com/\"\u003eChoise.com\u003c/a\u003e – a global MetaFi ecosystem that boasts multiple solutions for its users in a single marketplace offering more opportunities to earn on crypto holdings, is working on a key partnership with \u003c/span\u003e\u003ca href=\"https://www.merklestandard.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMerkle Standard\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e – a company committed to building North America\u0026#8217;s largest sustainable digital asset mining platform with a distinct focus on developing vertically-integrated self-mining.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs part of the partnership, Choise.com is aiming to allocate up to $550 m\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e of the treasury funds by the end of 2024 in hash rate purchase from the largest American premier miner with the new park of machines, low electricity prices and favorable regulatory environment.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“We give people a choice to earn more and there is definitely reliability in what we do, in who we do it with, and in how we do it. We stand for the future, and partnership with Merkle Standard is one more step towards it“, said Sergey Khusnetdinov, North American operations CEO at Choise.com.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“We are happy to work on a partnership that provides more inclusion into the nascent financial system for a wider international audience that Choise.com represents”, said Ruslan Zinurov, CEO of Merkle Standard.\u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eAbout Choise.com\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003ca href=\"https://choise.com/\"\u003eChoise.com\u003c/a\u003e gives everyone the “choice to earn more” and offers users both profitable and innovative opportunities to earn income from CeFi and DeFi products alike. Farming, access to CEXs and DEXs, liquidity pools, and many other features are all available under one roof eliminating the need to switch between multiple blockchains or applications.\u003c/span\u003e\u003c/p\u003e\u003ch3\u003e\u003cb\u003eBackground\u003c/b\u003e\u003c/h3\u003e\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile mining Bitcoin, miners have to solve complex mathematical puzzles to add them to the blockchain, and when they do, a hash is generated. 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